WHO WE SERVE

OUR PORTFOLIO

Below you will find a selection of past and present projects that represent some of McKing's many capabilities.
AllCommunications and MarketingInternational Program SupportProgram ManagementScientific Services
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The Geospatial Research, Analysis, and Services Program (GRASP) uses geospatial science, analysis, technology, and visualization to examine the relationship between place and health. McKing developed the GRASP website to showcase the role of geospatial science in advancing ATSDR’s mission; promote the importance of the relationship between place and health; and connect the geospatial community to share information, collaborate on initiatives, and promote/facilitate the advancement of initiatives supporting the examination of place and health. The goal of the website is to highlight the role of geospatial science and technology in advancing public health research and practice for a varied audience, including the general public, researchers and students, potential partners, public health professionals, and those at all levels of knowledge about geographic information systems (GIS)—from beginners to experienced GRASP users.

McKing handled project coordination and worked collaboratively with the GRASP technology contractor on all stages of developing the website, including technology and content. McKing developed content (planning and writing), marketing, and digital media, and worked closely with the UX/UI development team. McKing is also responsible for monitoring and evaluation, survey design, data collection, and evaluating site metrics.

McKing conducted the background and research needed to develop this website. This included identifying criteria for prioritizing GRASP’s most relevant and impactful work, reviewing CDC’s sensitive topics list to identify controversial studies, conducting a content audit of existing GIS CDC/ATSDR websites, reviewing and analyzing stakeholder survey results to inform content strategy and design, finding appropriate images, and reviewing the CDC Web Policy to ensure adherence throughout development.

The website launched in September 2020; in October 2020, the website team received the CDC’s Health Literacy Hero Award in the New Initiative category.

McKing supports CDC’s Division of Tuberculosis Elimination (DTBE) to develop tuberculosis (TB) communications materials (videos) targeting communities most affected by TB disease and latent TB infection, the health care providers who serve those communities as well as health professionals, policy makers, clinicians, and other TB stakeholders. The goal is to raise awareness of important TB research. This research can help partners, policy makers, clinicians, and other stakeholders stay updated and informed about cutting-edge research and advancements. The videos will help to increase engagement through education, presentations, and online through the web and social media platforms. McKing has provided HD video production, animation and digital photography support to DTBE, producing videos that highlight various aspects of TB (from diagnosis through treatment), focusing on survivors and their increased need for support throughout the lengthy treatment process.

McKing has provided strategic direction, program development, and communication support for the Let’s Stop HIV Together Ambassador program in up to 20 cities. During each period, we recruited, hired and worked with a cohort of community leaders to disseminate Let’s Stop HIV Together and CDC HIV campaigns and resources in the participating cities. McKing develop tailored, strategic city action plans for each Ambassador to reach various community audiences, which include an integrated communication plan, and developed digital strategies to promote campaigns and disseminate Let’s Stop HIV Together materials.

Health Communication and Digital Promotion to Support HIV, STD, Viral Hepatitis, and TB Prevention, and Adolescent and School Health

McKing provides health communication, marketing, and project management support to CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP). Services include development of health communication products and marketing tools, graphic design, photography, video production, and project management for large-scale, high profile events.

Key efforts include a variety of high-profile releases across all NCHHSTP Divisions: the Youth Risk Behavior Surveillance System (YRBS) Data Trends and Summary Report; graphic design services and infographic development for new data releases and promotion of observance days, such as STD Awareness Month and Viral Hepatitis Awareness Month. Additional efforts include educational videos for Tuberculosis screening and testing of healthcare personnel.

The Need:

In September 2015, the Centers for Disease Control and Prevention (CDC) contracted with McKing to engage stakeholders in exploring how the Institute of Medicine recommendations based on the 2015 report, Beyond Myalgic Encephalomyelitis/Chronic Fatigue Syndrome: Redefining an Illness could best be communicated through materials and content on CDC’s website.

Myalgic encephalomyelitis/chronic fatigue syndrome (ME/CFS) has caused significant impairment and disability for millions of people. The pain and disability are compounded by the fact that people with these conditions too often are misdiagnosed and slighted by the health care providers to whom they turn for help.

How We Helped:

McKing staff developed and executed a recruitment plan to enlist qualified individuals from specific stakeholder communities – physicians, patients, advocates, educators, and researchers – to participate as members of the ME/CFS Steering Committee (SC) and the Technical Development Workgroup (TDW) to provide feedback on strategies to develop appropriate and helpful ME/CFS educational materials and content. The recruitment effort yielded 104 TDW and 16 SC member participants.

Through a series of facilitated conference calls and an in-person roundtable meeting, McKing was able to gather feedback from the various stakeholder groups, so that each group’s concerns, priorities and insights could be shared, that would lead to the development of materials that represent the perspective of all.

Results:

Based on review and analysis of the findings from the multiple discussions, and other feedback from project stakeholders and participants, McKing was able to offer recommendations for CDC to continue the work on ME/CFS in three key areas: website revisions/updates; continued stakeholder engagement; and educational materials development.

In August 2017, CDC provided McKing a follow-on contract to continue the ME/CFS educational materials project focusing on continuing the engagement of the stakeholder groups and taking the recommendations and feedback from the first phase through to actual development of materials.

Screenshot from Zika Care Connect homepage.The Need:

Clinical management of Zika virus infection during pregnancy and the provision of specialized medical care for infants exposed to Zika virus infection in uteri can be complicated and necessitates specialized health services. Improved access to appropriate health services – including appropriate diagnostic testing, specialized clinical care, and early intervention and developmental services – may potentially lessen the overall impact of Zika virus infection in pregnancy and improve long-term outcomes for Zika-affected children.

How We Helped:

In collaboration with the March of Dimes and the Centers for Disease Control and Prevention, McKing designed and implemented a multi-component program, Zika Care Connect (ZCC), to address barriers to accessing specialized care for pregnant women with laboratory-confirmed Zika virus and infants with Congenital Zika Syndrome. The program includes a network of specialized healthcare professionals that are qualified and willing to treat patients with suspected or known Zika virus. This network includes healthcare professionals who are maternal fetal medicine specialists, mental health professionals, neurologists, ophthalmologists, developmental pediatricians, endocrinologists, infectious disease specialists, radiologists, and care coordinators. ZCC is partnering with the Early Hearing Detection and Intervention – Pediatric Audiology Links to Services (EHDI-PALS) program to provide access to audiology services across the U.S. The program has been established in 18 states (Arizona, California, Florida, Georgia, Illinois, Louisiana, Maryland, Massachusetts, New Jersey, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington) and two territories (Puerto Rico and U.S. Virgin Islands).

McKing is using a multi-faceted strategy to build the healthcare professional network by engaging medical professional associations, such as the American Academy of Pediatrics and American Congress of Obstetricians and Gynecologists to disseminate information to their members to both encourage enrollment in the network and to educate them on ZCC resources for healthcare professionals. McKing is working with state, territory, and local health departments to determine which areas are in most need, developing targeted strategies for enrolling healthcare professionals in that state and leveraging existing Zika response efforts and networks to support the enrollment of healthcare professionals into ZCC. McKing is also conducting direct outreach to academic health systems, children’s hospitals, and other medical practices to request participation in ZCC.

Results:

As of November 2017, McKing has built a healthcare professional network that includes 609 practice locations across 18 states and two territories. Enrollment of healthcare professionals continues in order to broaden access to care. The healthcare professional network is accessible through a website and HelpLine. The website contains both educational materials and experiential approaches. Interactive content such as search capability to identify local members of the healthcare professional network are located on the website. Other components include informational materials, frequently asked questions and links to CDC, state and local health department, and partner organization resources. The website is available in both English and Spanish. The HelpLine is accessible by email and a toll-free phone line that is staffed during business hours and available in English and Spanish. In its first six months, April-November 2017, the website received over 7,000 visitors.

McKing is in the process of designing a program evaluation to determine the impact that Zika Care Connect has on improving access to specialized medical services for pregnant women and infants affected by Zika.

The Need:

Organizations frequently need ongoing support in multiple technical, administrative and program areas. Such was the case for the Food Fortification Initiative (FFI), an international partnership working to improve health by fortification in industrial grain mills, through the International Micronutrient Malnutrition Prevention and Control Program (IMMPaCt).

How We Helped:

McKing provides ongoing program support, and management and technical support. We manage all FFI digital communication activities, including intranet and extranet website assets, online newsletters, press releases, and social media outreach on Facebook, Twitter and LinkedIn. Staff facilitates communication planning with subject matter experts (SMEs) and FFI partners, curates topics for discussion on social media, monitors reach and usage, and addresses any social media comments or questions to maximize FFI benefits to nutrient information consumers. SMEs advise Ministries of Health on policy changes that can be made to address nutritional deficiencies in their countries and increase the public health impact of national flour and rice fortification programs. SMEs lead development of FFI’s strategic plan and monitor progress toward indicators. SMEs also supervise graduate students in the Rollins School of Public Health at Emory University who consistently gather data to update FFI’s database on global grain fortification practices.

Results:

  • Website Traffic: FFI website use has increased each year since 2013 as measured by the number of sessions (when a person comes to the website). In comparison to the 2013 baseline value (17,919 sessions), the number of website sessions has more than doubled in 2017 (43,819 sessions).
  • Thought Leadership: In addition to online communications, SMEs have demonstrated thought leadership in the field of global food fortification. The SMEs consistently have material published in external documents such as peer-reviewed journal and industry publications. The work is regularly cited in media articles and academic journals, as evidenced in manual literature reviews and searches of Google Academic Scholar.
  • Global Fortification Practices: The most popular feature of the FFI website is consistently the profiles of individual countries. Since July 2015, these profiles accounted for 26 percent of the FFI website total page views. Among the data included on country profiles are amounts of grain produced and imported, nutrients included in grain fortification standards, and prevalence of anemia and neural tube birth defects. FFI has been recognized globally for making this information available, and in 2016 two SMEs were asked to participate in a working group to create a database that would include data on salt and oil as well as grain fortification. The working group includes staff from the Iodine Global Network, the Global Alliance for Improved Nutrition, and the Micronutrient Forum.
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International COVID-19 response support in Afghanistan, Nigeria, Angola, Niger, Chad, Central African Republic

McKing staff and consultants are supporting the response to COVID-19 around the world through international surveillance activities, training of health care staff and providers at multiple levels, spreading awareness, and improving emergency preparedness.

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Dashboard development and support

McKing staff are supporting the development of internal CDC dashboards via CDC’s PHOENIX platform. Two dashboards use USAFacts to share up-to-date, processed data for internal CDC Emergency Operations Center partners. In addition, the Mobility Data Index Dashboard helps evaluate the impact of social distancing measures and identify areas with continued social gathering and/or increased COVID-19 risk.

McKing also provides subject matter expertise and testing support for the development of Coronavirus Interactive, an external interactive dashboard website that displays a variety of important and timely COVID-19 data.

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COVID-19 internal hub

Using tools available via the ArcGIS Portal, McKing staff are configuring a custom internal COVID-19 site that will serve as the hub for all internal response efforts. The site is being built using all datasets, feature services, maps, apps, and dashboards currently in development.

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Targeted communications campaign

Despite shelter-in-place policies across the United States, we are still seeing the virus spread in some communities. Using data from dashboards (specifically the Mobility Data Index Dashboard), McKing team members are piloting a public health communications campaign targeting those with higher than average or increasing mobility.

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Media requests

The Geospatial Research, Analysis, and Services Program (GRASP) continues to receive media requests concerning the utility of tools available for COVID-19 response efforts. A McKing team member serves as GRASP’s point of contact for all COVID-19 related media requests, including supporting requests from USA Today, Times Tribune PA, Wall Street Journal, and CalMatters.

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Case data and trend analysis

McKing team members collect and analyze daily updates from Georgia Department of Public Health to share internally with GRASP, as well as creating a comprehensive data visualization of Georgia’s archived data and trend analysis.

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Continuing programmatic work

While shifting gears to focus on the evolving needs of the COVID-19 response, the McKing team continues to support existing programmatic work. The fulfilment of regular tasks is critical during this activation to ensure that programs are able to quickly and efficiently resume normal operations when needed.

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Copyright 2021 McKing Corporation. All Rights Reserved.

Copyright 2021 McKing Corporation. All Rights Reserved.