McKing’s communication and marketing staff have superior writing and editing skills, as well as formal training and/or scientific education to fulfill our clients’ outreach needs. We have the expertise to work on projects and tasks across the communication spectrum.
INTEGRATED MARKETING AND CONSULTING
We deliver marketing consultation to systematically conceptualize, plan, execute, and evaluate social marketing communication programs and campaigns. We can help you create or maintain a relatable, relevant, and effective digital presence using social media, the blogosphere, and mobile outlets. Whether you want to develop an online presence from scratch or enhance an existing digital brand, we take care of every detail.
PUBLICATIONS AND COLLATERAL DEVELOPMENT
Our team includes experienced technical writers, editors, and proofreaders; scientific writers; researchers; graphic artists; and publication and desktop publishing specialists. We use any guidance developed during strategic planning to inform the types of materials you need to support your communication objectives. These may include instructional materials, media resources, training aids, low-literacy and pictorial formats, infographics, etc. These may also include hardware (e.g., simulation equipment) or software (e.g., computer-based instruction).
PUBLIC AFFAIRS AND MEDIA RELATIONS
We provide coordination and consultation of agency public affairs and media relations (i.e., liaising with the media). Our experts can draft press releases, brochures, and digital content; design media kits; and prepare messages and talking points for speakers who need coaching through the media process. We also have experience handling controlled correspondence, FOIA requests, and congressional inquiries.
INFORMATION TECHNOLOGY SERVICES
Using industry best practices and current technologies coupled with our government experience, we provide tailored solutions for each client. Whether the requirement is for web content management and development or implementing web development strategies, technology solutions enhance our programmatic consulting expertise.
CONFERENCE AND TRADE SHOW MANAGEMENT
We offer a full complement of conference management services, from concept development to meeting closeout and reporting. We plan and manage meetings ranging from small, local, one-day sessions to large, multi-day, out-of-town conferences. We manage exhibits and trade shows at some of the largest meetings in the country. Whether it is a tabletop or poster board show or a full-blown exhibition with multiple booths, we handle all aspects of the trade show and exhibition.