WHO WE SERVE

OUR PORTFOLIO

Below you will find a selection of past and present projects that represent some of McKing's many capabilities.
AllCommunications and MarketingInternational Program SupportProgram ManagementScientific Services
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The Need:
Beginning in 2017, CDC sought a contractor to develop and provide support for CDC’s national Act Against AIDS community Ambassador program (rebranded to the Let’s Stop HIV Together Ambassador program in ­­­2019) with a goal of increasing awareness and use of national Act Against AIDS campaign materials and messaging. In 2017, CDC contracted with McKing to establish the Ambassador program in six cities; this included selecting and training culturally competent HIV Ambassadors with strong community ties who would be able to engage hard-to-reach audiences to innovatively promote HIV messaging. In 2019, CDC again contracted with McKing to expand the program to 20 cities identified as priority jurisdictions by HHS’s Ending the HIV Epidemic Initiative.

Results:
McKing provided strategic direction, program development, and communication support for the Let’s Stop HIV Together Ambassador program (formerly Act Against AIDS) in nearly two dozen cities. We recruited, hired, and worked with a cohort of community leaders to disseminate Let’s Stop HIV Together materials and CDC HIV campaigns and resources in their respective cities. McKing developed tailored, strategic city action plans with each Ambassador to reach various community audiences; plans included an integrated communication plan and digital strategies to promote campaigns, disseminate materials, and reach at-risk audiences. Halfway through the 2019–2020 program year, in-person activities largely ceased due to the COVID-19 pandemic lockdowns, and McKing successfully transitioned Ambassador outreach efforts to a digital-first approach.

The Need:
The Federal Emergency Management Agency (FEMA) sought expert assistance to manage the Assistance to Firefighters Grant (AFG) Program, a multi-year, multimillion-dollar contract that provided grants management support in the delivery of critical financial assistance to first responders.

McKing managed the full life cycle of the AFG program.

Results:
McKing assisted the AFG program annually in processing more than 13,000 applications, resulting in the award of almost 2,500 grants worth over $600 million. In addition, McKing has provided secure storage for more than 100,000 grant files and applications. McKing’s stewardship of the administrative and technical grant processes ensured the agency had the resources, tools, and data to seamlessly distribute awards to jurisdictions throughout the nation and make informed decisions aligned with program policy.

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International COVID-19 response support in Afghanistan, Nigeria, Angola, Niger, Chad, Central African Republic

McKing staff and consultants are supporting the response to COVID-19 around the world through international surveillance activities, training of health care staff and providers at multiple levels, spreading awareness, and improving emergency preparedness.

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Dashboard development and support

McKing staff are supporting the development of internal CDC dashboards via CDC’s PHOENIX platform. Two dashboards use USAFacts to share up-to-date, processed data for internal CDC Emergency Operations Center partners. In addition, the Mobility Data Index Dashboard helps evaluate the impact of social distancing measures and identify areas with continued social gathering and/or increased COVID-19 risk.

McKing also provides subject matter expertise and testing support for the development of Coronavirus Interactive, an external interactive dashboard website that displays a variety of important and timely COVID-19 data.

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COVID-19 internal hub

Using tools available via the ArcGIS Portal, McKing staff are configuring a custom internal COVID-19 site that will serve as the hub for all internal response efforts. The site is being built using all datasets, feature services, maps, apps, and dashboards currently in development.

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Targeted communications campaign

Despite shelter-in-place policies across the United States, we are still seeing the virus spread in some communities. Using data from dashboards (specifically the Mobility Data Index Dashboard), McKing team members are piloting a public health communications campaign targeting those with higher than average or increasing mobility.

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Media requests

The Geospatial Research, Analysis, and Services Program (GRASP) continues to receive media requests concerning the utility of tools available for COVID-19 response efforts. A McKing team member serves as GRASP’s point of contact for all COVID-19 related media requests, including supporting requests from USA Today, Times Tribune PA, Wall Street Journal, and CalMatters.

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Case data and trend analysis

McKing team members collect and analyze daily updates from Georgia Department of Public Health to share internally with GRASP, as well as creating a comprehensive data visualization of Georgia’s archived data and trend analysis.

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Continuing programmatic work

While shifting gears to focus on the evolving needs of the COVID-19 response, the McKing team continues to support existing programmatic work. The fulfilment of regular tasks is critical during this activation to ensure that programs are able to quickly and efficiently resume normal operations when needed.

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Copyright 2021 McKing Corporation. All Rights Reserved.

Copyright 2021 McKing Corporation. All Rights Reserved.