WHO WE SERVE

OUR PORTFOLIO

Below you will find a selection of past and present projects that represent some of McKing's many capabilities.
AllCommunications and MarketingInternational Program SupportProgram ManagementScientific Services
bt_bb_section_top_section_coverage_image

For the last 20 years, global polio eradication has been a collaborative effort between the World Health Organization, UNICEF, Rotary International, CDC, foreign Ministries of Health, and other non-governmental organization partners. Global eradication has been nearly complete at various points in history, but security risks and geographical and cultural barriers have made it difficult to reach unvaccinated children. We are again close to global polio eradication, but there are still countries where polio is endemic, and the challenge of circulating vaccine derived polio (cVDPV) remains. Disease surveillance does not occur in many areas, hampering eradication efforts.

Since 2003, McKing has been supporting polio eradication efforts by placing staff in over 40 countries for short- and long-term assignments. These consultants enable international organizations to have representatives on the ground, keeping them informed of and participating in in-country activities. McKing staff activities include

  • Identifying and recruiting technical support candidates in key countries.
  • Planning and implementing training, meetings, and events.
  • Field support for immunization campaigns, surveillance, and supplementary immunization activities.
  • Technical advisory support to strengthen routine immunization.
  • Financial advice and monitoring/evaluation of in-country activities.
  • Advocacy for new vaccine introduction.
  • Laboratory support.
  • Data analysis support.
  • Administrative management.

McKing’s on-the-ground support of and collaboration with key public health organizations has contributed to polio eradication efforts worldwide. The turnaround cases of India and Nigeria provide two examples of the success of McKing’s collaborative strategy. In 2009, India accounted for almost half of annual global polio cases and was considered one of the most difficult places to eradicate polio. In Nigeria rumors about vaccine side effects fueled the spread of polio across Sub-Saharan Africa. Through collaborative efforts supported by McKing, India was declared polio free in 2014, and the continent of Africa is now free from wild polio virus. At the beginning of 2021, only two countries were considered to be polio endemic countries—Afghanistan and Pakistan.

The Need:

Organizations frequently need ongoing support in multiple technical, administrative and program areas. Such was the case for the Food Fortification Initiative (FFI), an international partnership working to improve health by fortification in industrial grain mills, through the International Micronutrient Malnutrition Prevention and Control Program (IMMPaCt).

How We Helped:

McKing provides ongoing program support, and management and technical support. We manage all FFI digital communication activities, including intranet and extranet website assets, online newsletters, press releases, and social media outreach on Facebook, Twitter and LinkedIn. Staff facilitates communication planning with subject matter experts (SMEs) and FFI partners, curates topics for discussion on social media, monitors reach and usage, and addresses any social media comments or questions to maximize FFI benefits to nutrient information consumers. SMEs advise Ministries of Health on policy changes that can be made to address nutritional deficiencies in their countries and increase the public health impact of national flour and rice fortification programs. SMEs lead development of FFI’s strategic plan and monitor progress toward indicators. SMEs also supervise graduate students in the Rollins School of Public Health at Emory University who consistently gather data to update FFI’s database on global grain fortification practices.

Results:

  • Website Traffic: FFI website use has increased each year since 2013 as measured by the number of sessions (when a person comes to the website). In comparison to the 2013 baseline value (17,919 sessions), the number of website sessions has more than doubled in 2017 (43,819 sessions).
  • Thought Leadership: In addition to online communications, SMEs have demonstrated thought leadership in the field of global food fortification. The SMEs consistently have material published in external documents such as peer-reviewed journal and industry publications. The work is regularly cited in media articles and academic journals, as evidenced in manual literature reviews and searches of Google Academic Scholar.
  • Global Fortification Practices: The most popular feature of the FFI website is consistently the profiles of individual countries. Since July 2015, these profiles accounted for 26 percent of the FFI website total page views. Among the data included on country profiles are amounts of grain produced and imported, nutrients included in grain fortification standards, and prevalence of anemia and neural tube birth defects. FFI has been recognized globally for making this information available, and in 2016 two SMEs were asked to participate in a working group to create a database that would include data on salt and oil as well as grain fortification. The working group includes staff from the Iodine Global Network, the Global Alliance for Improved Nutrition, and the Micronutrient Forum.
https://www.mcking.com/wp-content/uploads/2019/04/COVID_Web_Icons_International-Response.png

International COVID-19 response support in Afghanistan, Nigeria, Angola, Niger, Chad, Central African Republic

McKing staff and consultants are supporting the response to COVID-19 around the world through international surveillance activities, training of health care staff and providers at multiple levels, spreading awareness, and improving emergency preparedness.

https://www.mcking.com/wp-content/uploads/2019/04/COVID_Web_Icons_Dashboard-Development.png

Dashboard development and support

McKing staff are supporting the development of internal CDC dashboards via CDC’s PHOENIX platform. Two dashboards use USAFacts to share up-to-date, processed data for internal CDC Emergency Operations Center partners. In addition, the Mobility Data Index Dashboard helps evaluate the impact of social distancing measures and identify areas with continued social gathering and/or increased COVID-19 risk.

McKing also provides subject matter expertise and testing support for the development of Coronavirus Interactive, an external interactive dashboard website that displays a variety of important and timely COVID-19 data.

https://www.mcking.com/wp-content/uploads/2019/04/COVID_Web_Icons_COVID-International-Hub.png

COVID-19 internal hub

Using tools available via the ArcGIS Portal, McKing staff are configuring a custom internal COVID-19 site that will serve as the hub for all internal response efforts. The site is being built using all datasets, feature services, maps, apps, and dashboards currently in development.

https://www.mcking.com/wp-content/uploads/2019/04/COVID_Web_Icons_Targeted-Communication.png

Targeted communications campaign

Despite shelter-in-place policies across the United States, we are still seeing the virus spread in some communities. Using data from dashboards (specifically the Mobility Data Index Dashboard), McKing team members are piloting a public health communications campaign targeting those with higher than average or increasing mobility.

https://www.mcking.com/wp-content/uploads/2019/04/COVID_Web_Icons_Media-Requests.png

Media requests

The Geospatial Research, Analysis, and Services Program (GRASP) continues to receive media requests concerning the utility of tools available for COVID-19 response efforts. A McKing team member serves as GRASP’s point of contact for all COVID-19 related media requests, including supporting requests from USA Today, Times Tribune PA, Wall Street Journal, and CalMatters.

https://www.mcking.com/wp-content/uploads/2019/04/COVID_Web_Icons_Case-Data-Trend-Analysis.png

Case data and trend analysis

McKing team members collect and analyze daily updates from Georgia Department of Public Health to share internally with GRASP, as well as creating a comprehensive data visualization of Georgia’s archived data and trend analysis.

https://www.mcking.com/wp-content/uploads/2019/04/COVID_Web_Icons_Programmatic-Work.png

Continuing programmatic work

While shifting gears to focus on the evolving needs of the COVID-19 response, the McKing team continues to support existing programmatic work. The fulfilment of regular tasks is critical during this activation to ensure that programs are able to quickly and efficiently resume normal operations when needed.

Call Us
Email Us
Call us

Call Us

Atlanta:
Fairfax:
Email us

Email Us

Copyright 2021 McKing Corporation. All Rights Reserved.

Copyright 2021 McKing Corporation. All Rights Reserved.