The Need:
The Health Resources and Services Administration’s Ryan White HIV/AIDS Program (RWHAP) needed a partner to develop a comprehensive, user-friendly web-based platform to serve as a central repository for evidence-based interventions, resources, trainings, and materials related to HIV care, treatment, as well as support services for their diverse audiences.
Results:
McKing’s team of website developers, UI/UX experts, graphic artists, and content developers, in partnership with Emory Centers for Public Health Training and Technical Assistance, are creating a newly branded digital platform using human-centered principles to ensure it meets the specific needs of HRSA’s diverse users: health care providers, community organizations, stakeholders in HIV programs, and individuals living with HIV. Our aim is to enhance the effectiveness of HIV care by improving access to resources while modernizing Federal public health communication strategies.
- Client:
- Health Resources and Services Administration
- Core Service Area:
- Communications and Marketing
