The Emergency Communication System (ECS) was in need of assistance to prepare for events during non-activation times. The work was for a variety of health communication, technical support, research assistance, risk communication and on-site analytical consultation.
How We Helped:
McKing proved instrumental in developing and delivering training and education within ERCB, resulting in the new edition of the Crisis & Emergency Risk Communication (CERC) training manual and companion training videos. A team of McKing communicators edited the new edition of the CERC manual, produced by CDC and Wayne State University, using plain language techniques focusing on the CERC primary audience of public information officers, CDC internal staff and other external stakeholders. Our staff also fully coordinated the creation of the companion training Web videos by coordinating the speakers, creating the interview guides, interviewing each expert on camera, and facilitating the editing process through CDC’s creative service. Our staff assisted ERCB team leads in proctoring the CERC course at conferences and to internal CDC trainees.We also provided expertise in media relations and health communication as part of the ECS Media Team as the Media Liaison Officer. During activations, our staff worked closely with the News Media Branch of the Office of the Associate Director for Communications to help clear messages, reply to press questions, and create talking points. When not activated, we utilized after-action reports to update protocols in preparation for the next activation.
Our staff provided extensive media monitoring and research analyses with outputs resulting in meaningful communication surveillance reports (CSRs). For example, we provided the regular pandemic influenza media activities report throughout the H1N1 outbreak. Our team provided technical assistance and consultation to CDC Emergency Operations Center and various ERCB teams regarding evaluation techniques. In addition, we provided qualitative evaluation of communication activities such as an evaluation and needs assessment of the Risk Communicator newsletter. The team utilized monitoring tools such as Radian 6, Metro Monitor and Nexis®, and data analysis tools such as Express Scribe, STATE, and Atlas to conduct and analyze media surveillance.